Portfolio
Photography
For Pieter Schoen, CEO of Shoe Investments and a leading entrepreneur, I created a series of press photos at the Shoe Investments office in Rotterdam. Pieter frequently appears in the media—both as a jury member on Dragons’ Den and in relation to major investments, acquisitions, and business takeovers.
In the creative process, my aim was to capture his strong presence and prominent media role without creating a sense of distance or intimidation. On the contrary—I wanted to highlight his approachable and friendly nature within a professional context.
